Privacy Policy & Notice of Privacy Practices

Effective Date: July 2, 2026

This Privacy Policy & Notice of Privacy Practices describes how NewU Wellness may collect, use, disclose, and protect your personal information and health information. It also explains your rights regarding your health information and how you can access that information.

NewU Wellness, 6846 International Center Blvd Ste b, Fort Myers, FL 33912

Please review this notice carefully.

Our Commitment to Your Privacy

At NewU Wellness, your privacy is important to us. We are committed to protecting the personal information and health information you share with us, whether you are visiting our website, requesting an appointment, communicating with our team, or receiving care at our office.

Because NewU Wellness provides healthcare, wellness, aesthetics, and med spa services, some information we collect may be considered protected health information under applicable federal and state privacy laws, including HIPAA when applicable.

This page is intended to serve as both:

• A general website privacy policy explaining how we collect and use information through our website and communications; and
• A Notice of Privacy Practices explaining how medical or health-related information about you may be used and disclosed and how you can get access to that information.

Who This Notice Applies To

This notice applies to information collected by or on behalf of NewU Wellness, including information collected through:

• Our website
• Online forms
• Appointment requests
• Phone calls, emails, and text messages
• Patient intake forms
• Consultations and treatments
• Payment and billing processes
• Patient education or marketing communications
• Third-party scheduling, payment, analytics, communication, or patient management tools used by our practice

This notice applies to current patients, prospective patients, website visitors, and other individuals who interact with NewU Wellness.

Information We May Collect

Depending on how you interact with us, we may collect information such as:

• Name
• Phone number
• Email address
• Mailing address
• Date of birth or age-related information
• Appointment requests and scheduling details
• Service interests or treatment inquiries
• Health history or medical information you choose to provide
• Medications, allergies, lab information, symptoms, goals, or treatment concerns when relevant to your care
• Payment, billing, and transaction information
• Communications with our team
• Before-and-after photos, testimonials, reviews, or media content when authorized
• Website usage information, such as IP address, browser type, device type, pages visited, referring website, and approximate location
• Marketing preferences, including email or text message opt-in status

We may collect this information directly from you, through our website, through patient forms, during consultations, through third-party service providers, or through technology used to operate and improve our website.

How We May Use Your Information

NewU Wellness may use your personal information and health information to:

• Respond to inquiries
• Schedule, confirm, reschedule, or follow up on appointments
• Provide consultations, treatments, wellness services, and related care
• Review health history and determine whether a service may be appropriate
• Communicate treatment instructions, pre-care guidance, post-care guidance, and follow-up information
• Process payments and maintain billing records
• Send appointment reminders
• Send patient education, service updates, promotions, or event information when permitted
• Improve our website, services, patient experience, and communications
• Maintain business records
• Comply with legal, professional, licensing, regulatory, and healthcare obligations
• Protect the safety, rights, and security of our patients, team, practice, and website

Protected Health Information

Protected health information may include information that identifies you and relates to your health, treatment, payment for care, services received, health history, medications, lab results, treatment plans, or other care-related information.

When information is protected by HIPAA or other applicable healthcare privacy laws, NewU Wellness will use and disclose that information only as permitted or required by law.

How We May Use or Share Health Information

We may use and share your health information in the following ways.

To Treat You

We may use your health information to provide treatment, evaluate your needs, coordinate services, and communicate with providers or professionals involved in your care when appropriate.

For example, information you provide during a consultation may help our clinical team evaluate whether a treatment or wellness service may be appropriate for you.

To Run Our Practice

We may use and share health information to operate NewU Wellness, improve care, train team members, manage patient services, maintain records, review quality, and conduct business operations.

For example, we may use health information to manage your treatment plan, document services, or improve our patient experience.

To Bill for Services

We may use and share health information to bill and collect payment for services. This may include sharing information with payment processors, financing providers, health plans, or other payment-related entities when applicable.

To Communicate With You

We may use your information to contact you about appointments, treatment instructions, lab results, care-related updates, billing matters, service reminders, or other communications related to your care.

To Comply With the Law

We may share information about you when federal, state, or local law requires us to do so.

For Public Health and Safety

We may share health information when legally permitted or required for certain public health and safety purposes, such as:

• Preventing or controlling disease, injury, or disability
• Reporting adverse reactions or product concerns
• Reporting suspected abuse, neglect, or domestic violence when required or permitted by law
• Preventing or reducing a serious threat to health or safety
• Cooperating with public health authorities or health oversight agencies

For Legal, Government, or Oversight Requests

We may use or share health information when legally permitted or required for:

• Health oversight activities
• Law enforcement purposes
• Workers’ compensation claims
• Court orders, subpoenas, lawsuits, or legal proceedings
• Licensing, compliance, audits, or regulatory reviews
• Government functions authorized by law

With Business Associates and Service Providers

We may share information with third-party vendors and service providers that help us operate our practice. These may include scheduling platforms, patient management systems, billing services, payment processors, website vendors, analytics providers, communication platforms, email or text message systems, marketing platforms, cloud storage providers, legal advisors, accountants, consultants, and compliance support vendors.

When required, we use appropriate agreements with service providers that handle protected health information on our behalf.

Uses and Disclosures That Generally Require Written Authorization

We will generally ask for your written authorization before using or sharing your protected health information for purposes not otherwise permitted by law.

Written authorization may be required for:

• Certain marketing uses involving protected health information
• Sale of protected health information
• Most uses or disclosures of psychotherapy notes, if applicable
• Publishing identifiable before-and-after photos
• Publishing identifiable testimonials or patient stories
• Sharing identifiable health information with third parties not otherwise involved in treatment, payment, healthcare operations, or legally permitted activities

If you give us written authorization, you may revoke that authorization in writing at any time, unless we have already taken action based on your authorization.

We Do Not Sell Protected Health Information

NewU Wellness does not sell protected health information.

We also do not knowingly authorize advertising platforms or marketing vendors to use protected health information in a way that violates applicable privacy law.

Your Health Information Rights

You have certain rights regarding your health information. Some requests may need to be made in writing and may be subject to verification, legal requirements, clinical limitations, or permitted fees.

Right to Access Your Records

You may ask to see or receive an electronic or paper copy of your medical record and other health information we maintain about you.

We will provide a copy or summary of your health information as required by law, usually within 30 days of your request. We may charge a reasonable, cost-based fee when permitted.

Right to Request Corrections

You may ask us to correct health information about you that you believe is incorrect or incomplete.

We may deny your request in certain circumstances, but we will explain the reason in writing when required.

Right to Request Confidential Communications

You may ask us to contact you in a specific way, such as by phone, email, text message, or mail, or to send communications to a different address.

We will accommodate reasonable requests when required by law.

Right to Request Limits on Use or Sharing

You may ask us not to use or share certain health information for treatment, payment, or healthcare operations.

We are not always required to agree to your request, especially if it could affect your care. If we agree, we will follow the agreed restriction unless the information is needed for emergency treatment or another legal exception applies.

Right to Restrict Certain Disclosures to a Health Plan

If you pay for a healthcare item or service out of pocket in full, you may ask us not to share information about that item or service with your health plan for payment or healthcare operations purposes.

We will agree to this request unless a law requires us to share the information.

Right to Receive an Accounting of Disclosures

You may ask for a list of certain disclosures of your health information made during the six years before your request.

This list will not include every disclosure. For example, it generally will not include disclosures made for treatment, payment, healthcare operations, or disclosures you authorized.

Right to Receive a Copy of This Notice

You may ask for a paper copy of this Privacy Policy & Notice of Privacy Practices at any time, even if you previously agreed to receive it electronically.

Right to Choose a Personal Representative

If someone has legal authority to act for you, such as a medical power of attorney, legal guardian, or personal representative, that person may be able to exercise your privacy rights and make choices about your health information.

We may verify the person’s authority before taking action.

Right to File a Complaint

You may file a complaint if you believe your privacy rights have been violated.

You may contact NewU Wellness directly using the contact information at the end of this notice. You may also file a complaint with the U.S. Department of Health and Human Services Office for Civil Rights.

We will not retaliate against you for filing a complaint.

Your Choices

For certain health information, you may tell us your preferences about how we share your information.

You may have the right and choice to tell us whether to:

• Share information with family, close friends, caregivers, or others involved in your care
• Share information with someone helping pay for your care
• Share information in a disaster relief situation
• Contact you for certain marketing or promotional purposes when consent is required

If you are unable to tell us your preference, we may share information if we believe it is in your best interest or when needed to prevent a serious and imminent threat to health or safety.

Website Forms and Online Communications

Our website may allow you to submit appointment requests, contact forms, service inquiries, or other information.

Please use care when submitting sensitive information online. While we take reasonable steps to protect information, no website, email system, text message system, or electronic communication method can be guaranteed to be completely secure.

Website forms and general inquiry tools should not be used for emergencies or urgent medical concerns. For emergencies, call 911 or seek immediate medical care.

Email and Text Message Communications

NewU Wellness may communicate with you by phone, email, or text message regarding appointments, reminders, scheduling, intake forms, post-care instructions, billing, patient education, promotions, events, and service updates when permitted.

By providing your contact information, you authorize NewU Wellness to contact you using the information you provide. Message and data rates may apply for text messages.

You may opt out of marketing text messages or marketing emails by following the instructions in the message or contacting us directly.

Opting out of marketing communications may not stop transactional, appointment-related, billing, care-related, or legally required communications.

Cookies, Analytics, Pixels, and Website Tracking

Our website may use cookies, pixels, analytics tools, or similar technologies to help us:

• Operate the website
• Understand website traffic
• Improve user experience
• Measure marketing performance
• Learn which services or pages are of interest to visitors
• Display or evaluate online advertising when permitted

These technologies may collect information such as your browser type, device type, IP address, pages visited, time spent on the site, referring website, approximate location, and interactions with website content.

You may be able to adjust your browser settings to block or delete cookies. Some website features may not function properly if cookies are disabled.

Online Advertising and Remarketing

NewU Wellness may use online advertising tools, search engines, social media platforms, or marketing analytics providers to promote our services and measure advertising performance.

We do not knowingly authorize the use of protected health information for advertising in a way that violates applicable law.

Because privacy rules around health-related website tracking and advertising technologies continue to evolve, NewU Wellness periodically reviews its website and marketing tools to support responsible privacy practices.

Patient Photos, Testimonials, Reviews, and Marketing Content

NewU Wellness will not knowingly publish identifiable patient photos, before-and-after images, testimonials, reviews, or personal health details in our marketing materials without appropriate permission or authorization when required.

If you voluntarily post a public review on Google, social media, or another third-party platform, that information may be visible to others according to the privacy practices of that platform.

Third-Party Websites and Tools

Our website may link to or integrate with third-party websites, scheduling tools, payment processors, financing providers, patient portals, social media platforms, analytics tools, or other online services.

NewU Wellness is not responsible for the privacy practices, security, content, or policies of third-party websites or platforms. We encourage you to review the privacy policies of any third-party services you use.

How We Protect Information

NewU Wellness uses reasonable administrative, technical, and physical safeguards designed to protect personal information and health information.

These safeguards may include:

• Secure recordkeeping practices
• Access controls
• Staff privacy training
• Confidentiality expectations
• Secure systems and vendor review
• Password-protected or restricted systems
• Physical safeguards for office records
• Procedures for responding to suspected privacy or security incidents

No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Breach Notification

If a breach occurs that compromises the privacy or security of protected health information or certain personal information, NewU Wellness will provide notice as required by applicable federal or state law.

Minors’ Privacy

NewU Wellness does not knowingly collect personal information from children through our website without appropriate parent or guardian involvement.

Services for minors, when available, require appropriate consent from a parent, guardian, or authorized representative as required by law.

Substance Use Disorder Records

If NewU Wellness maintains substance use disorder patient records that are subject to 42 CFR Part 2, those records may receive additional privacy protections.

To the extent such laws apply, NewU Wellness will not use or disclose those records in civil, criminal, administrative, or legislative proceedings against you unless permitted by law, such as with your written consent or a qualifying court order.

Data Retention

NewU Wellness may retain personal information, health information, business records, billing records, communications, website data, and other records for as long as necessary to provide services, comply with legal and professional obligations, resolve disputes, maintain records, and operate our practice.

Retention periods may vary depending on the type of information, applicable law, and clinical or business needs.

Our Responsibilities

NewU Wellness is required by law to maintain the privacy and security of protected health information when applicable.

We are responsible for:

• Following the privacy practices described in this notice
• Providing you with access to this notice
• Notifying you if a breach occurs that may have compromised the privacy or security of your information, when required by law
• Not using or sharing your information other than as described in this notice unless you authorize us in writing or the law permits or requires it
• Honoring your privacy rights as required by law

Changes to This Notice

NewU Wellness may update this Privacy Policy & Notice of Privacy Practices from time to time.

When updates are made, the revised notice will apply to information we already have about you as well as information we receive in the future. The updated notice will be available upon request, in our office, and on our website.

Contact Us

For questions about this Privacy Policy & Notice of Privacy Practices, to request a copy, to exercise your privacy rights, or to file a privacy-related complaint, please contact:

NewU Wellness, 6846 International Center Blvd Ste b, Fort Myers, FL 33912
Phone: +1 (239) 789-2184
Privacy Contact: Mandy DeYoung, Owner
Contact Form: newuwellness-swfl.com/contact-us

You may also file a complaint with the U.S. Department of Health and Human Services Office for Civil Rights. NewU Wellness will not retaliate against you for filing a complaint.